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Power BI Announces Premium-per-User licensing

Last updated on September 23, 2020

The license for the rest of us

Today at Microsoft Ignite, Microsoft announced the upcoming availability of a new licensing model for Premium features in Power BI entitled “Premium per User”. With this model, individual users, or subsets of users can subscribe to most of the capabilities of Power BI Premium for an additional monthly fee.

For a preliminary FAQ about this new license, read this official blog post from the Power BI team.

Three years ago, Microsoft introduced the capacity based Premium license. Prior to this, the only license available for Power BI was the user based Pro license, which listed at $10 per user per month. The problem with this model was that large organizations found it to be prohibitively expensive, especially for casual user. The capacity based SKUs (Premium) had the effect of solving that problem. An organization could purchase their own dedicated resources and then allocate them in any way they saw fit. Report consumers do not need a Pro license with this model.

While Premium went a long way to solve the cost problem with large organizations, it introduced a significant new issue with smaller to mid sized organizations. The problem is the price tag. The entry level Premium SKU (P1) carries a list price of $5,000 US per month. This means that an organization needs to have more that 500 regular Power BI users before the cost of Premium starts to make sense from a sharing only perspective.

Compounding the price tag issue, since the release of Premium, more and more features have been released that require it to function. Features like Paginated reports, AI capabilities, deployment pipelines, and the XMLA endpoint all require Premium. A small organization may have the need for this type of feature, but cannot justify the spend of a Premium license.

The new Premium per user (PPU) license promises to solve this problem. Premium per user will be a new license that will include all of the capabilities of the Pro license, but will also include almost all of the features available in Premium. Details about which features are available can be found here. It will NOT include unlimited sharing. Users with this license will be able to publish content to a PPU workspace, and that content can be consumed by other users that have a PPU license.

The next question is of course going to be “great, so how much is it?”. Therein lies the rub. Microsoft is not saying, at least not at this point. From the official blog post announcing the PPU license, Microsoft says:

Stay tuned for the official pricing announcement as we get closer to the GA timeframe.  I guarantee you won’t want to miss it

Arun Ulag, Corporate Vice President, Power BI

It does seem awfully odd to announce a new license without stating the price, but that’s the situation that stands today. However, given that the goal of this SKU is clearly to make Premium features more accessible across the board, I fully expect it to be quite reasonable.

If, as I expect, the price is reasonable, the PPU license will unlock a lot of doors, making Premium far more widely available. In fact, I expect that PPU will become the go-to license generally. Now, we simply have to wait for the price, before we get too excited.

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